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On November 3, Bacardi-Martini and Coca-Cola Europacific Partners (CCEP) initiated a multi-year partnership in Australia. This strategic alliance between the two beverage leaders aims to broaden their influence in the local drinks industry. The Partnership…
In a landmark collaboration, Coca-Cola Australia has joined forces with Bacardi to launch a premixed rum beverage line, signifying the first time the soda behemoth has ventured into the alcoholic ready-to-drink (RTD) market in the region. New Flavors on Offer…
Luiz Schmidt will take over as Managing Director of Bacardi in Australia and New Zealand after more than two years in Panama working as Regional Marketing Director for Bacardi in Latin America and the Caribbean. A University of Technology MBA graduate and…
Bacardi has announced the launch of its new Bacardí Caribbean Spiced rum, which is said to be the brand’s first premium spiced aged product. The aged rum-based spirit is created with pineapple, coconut, vanilla, and cinnamon. To create the Caribbean Spiced…
Bacardi has launched a new RTD, Bacardi Mojito, which comes in a 250ml can with an ABV of 4.8 percent and 114 calories per serve. The RTD is made using Bacardi Carta Blanca Superior White Rum along with all-natural flavors and real ingredients and the…
Bacardi Global Travel Retail has launched a glittering Aberfeldy pop-up store in partnership with Ever Rich Duty-Free at Taiwan’s Taoyuan International Airport. The pop-up store will run until the end of February, during what is the region’s peak holiday…
Bacardi Global Travel Retail announces the launch of the Exceptional Cask Series – a collection of ‘extremely rare, superlative’, aged single malt bottlings – hand-picked from the distilleries for Aberfeldy, Aultmore, Craigellachie, Royal Brackla and Glen…
Stephanie MacLeod, Malts Master and Master Blender for John Dewar & Sons, describes Craigellachie 31 Year Old as “beautifully balanced, smooth and rich” Bacardi is making highly limited stocks of its popular Craigellachie 31 Year Old single malt whisky…
Bacardi Global Travel Retail is aiming to build the presence of Dewar’s whisky in Malaysia with a two-month shopper engagement activation at Kuala Lumpur International Airport (KLIA). The pop-up John Dewar & Sons Fine Whisky Emporium features the travel…
Bacardi Global Travel Retail is running a major Chinese New Year (CNY) campaign at 11 airport and border crossing locations in six countries across the Asia Pacific region, in a three-month campaign running to March. Highly prominent CNY branded activations…
Bacardi Global Travel Retail has unveiled the largest permanent merchandising installation of The John Dewar & Sons Fine Whisky Emporium in Hong Kong. The company has partnered with Chinese duty free retailer Sky Connection and sister company Anway for the…
Bacardi has made several personnel changes to its Asia Pacific Global Travel Retail (GTR) division. The company said late last week that Irving Holmes Wong, formerly regional director of Asia Pacific for Bacardi GTR, would take on the newly-created role of…
Bacardi Global Travel Retail (BGTR) has announced the appointment of Vinay Golikeri as regional director Asia/Pacific. Golikeri will be based in Hong Kong and report to BGTR managing director Mike Birch. Part of BGTR since 2011, as marketing director, he led…
