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The latest Consensus Ad Forecast from Warc, the marketing intelligence service, indicates that global advertising spend will rise by 4.5% during 2016 as a whole, before the growth rate slows to 4.2% in 2017. With the exception of newspapers and magazines, all…
While penetration of smartphones and mobile services continues to increase in Asian markets, mobile advertising is not as prevalent as is assumed. Brand owners still allocate a substantial amount of money to advertise on conventional media. According to data…
Indonesia’s PT Telkom, through satellite business unit Metrasat, has launched a new content and advertising solution designed to support the pay TV industry in Indonesia. Metrasat, itself a subsidiary of Telkom’s PT Multimedia Nusantara division, has…
Chinese internet company Qihoo 360 is rolling a number of initiatives to help CMOs better connect with Chinese netizens. The company, named by iResearch as the number one provider of internet and mobile security products in China based on user base, is…
Kantar Worldpanel has formed a global partnership with Facebook that brings Facebook mobile ad exposure data into Kantar Worldpanel’s Consumer Mix Model (CMM) service. In Asia, the service has launched in South Korea, Taiwan, Thailand, Philippines, and…
Ooyala now offers live server-side ad insertion (SSAI) for broadcasters and media companies distributing live, ad-supported video. A part of Ooyala Live and its ad-serving platform, Ooyala Pulse, the technology provides smooth transitions between ads and…
Google first unveiled and rolled out its Accelerated Mobile Pages (AMP) project in October last year in a bid to allow content to load faster on mobile devices. Last week the company announced a solution designed to address the problem of slow loading ads.…
Ooyala is now the ad delivery provider for Voot, a new over-the-top (OTT) service from Viacom18, a joint venture between Viacom and the Network18 Group. The company is using Ooyala Pulse to manage and deliver video ad campaigns across its new mobile app and…
Imposium has launched a platform that provides marketers, advertisers, media planners, buyers, and creative directors to harness personalized, dynamic, contextualized video. The eponymous platform is a real-time video ad generator that promises to deliver…
Yooya said it has achieved over four billion lifetime views, with more than 2.75 billion added in the last seven months, driven by a combination of an increasing number of distribution partners and a growing stream of compelling new content. This development…
Facebook last week revealed another quarter of soaring revenue and profit for the last quarter of 2015, thanks to the popularity of mobile ads on its social networking platform. The results come on the back of sales in Q4 2015 that rose 52% to $5.84 billion…
Cloud-based software company Emarsys has launched Social Ads, a new product which enables brands to target customers via highly personalized social media advertisements on Facebook, giving them another channel to engage, convert and retain customers. The…
