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The Asia Pacific region is leading in mobile ad request with a growth of 44%. This is almost twice the average growth of the Americas and EMEA regions, both of which are pegged at 23%. This was the conclusion of the Global Trends in Mobile Advertising H2 2018…
A one-year-old baby with an incredible mane of hair has been signed by Pantene as one of the faces of the brand in Japan. Instagram starlett Baby Chanco has stunned social media users over the last six months as her mother uploads images of her incredible,…
Gogoprint, a startup that’s modernizing the printing industry, has raised US$7.7 million in series A funding to fuel its expansion into new markets like Australia, New Zealand, and South Korea in the next 12 months. Gogoprint is an online service for printing…
Australian operator Telstra has secured an A$17 million ($12.3 million) contract with fleet operator P2P Transport to provide connectivity for a mobile digital advertising solution. Telstra will provide access to its mobile and IoT network and its digital…
The integration of analytical and data-driven technologies with AI and Blockchain can help businesses better understand customers’ behaviors, habits, interests, and needs. Thus, direct advertisements are easy to access consumers at the right time and the…
Facebook will this week begin demoting news feed posts from people and pages that use clickbaiting to get greater reach. In what it describes as an effort to promote more meaningful and authentic conversations on the platform, Facebook staff have detected…
Catch Group’s first foray into the world of TV advertising has cost the e-commerce company millions, as it looks to bolster its brand awareness ahead of the imminent arrival of Amazon. It’s first TV campaign, which has been airing for two-weeks, is part of a…
Regional rankings place Vietnam as the second-most at risk country from harmful content in Southeast Asia. Video advertisements in Vietnam, mostly on YouTube, are a serious threat to brand safety, and the second most dangerous in Southeast Asia after…
‘Between Nivea’s ‘white is purity’ ad and Pepsi’s ‘Black soda matters’ ad, I think it’s time to open my ‘Ask a Black person’ consulting firm.’ Recent high-profile advertising missteps by Pepsi and skin-care company Nivea underscored anew Madison Avenue’s…
Digital media group REV Asia is on the lookout for local partners for its operations in Indonesia and the Philippines, says managing director Voon Tze Khay. The group’s initial plan, which was to grow its market share in social media advertising revenue in…
Some major brands in Việt Nam had to stop advertising on the world’s largest online video site, YouTube, when these brands’ advertisements were linked to clips containing poor content. According to information from the Authority of Broadcasting and Electronic…
The Trade Desk has launched into Indonesia, a market it believes has huge potential for growth in programmatic ad trading. The company has launched alongside partnerships secured with Unruly, Grapeshot, Spotify, Tapad and Mobilewalla. Matt Harty, SVP of Asia…
InMobi, an India-based mobile advertising platform provider, will invest up to US$50 million within the next five years to expand its business in Indonesia. InMobi founder and chief executive officer Naveen Tewari said in Jakarta on Monday that the company…
The majority of consumers, at least in the US, are fine with the idea of ads on IoT devices, according to an Interactive Advertising Bureau (IAB) study on consumer adoption patterns and trends. In the survey of 1,200 US adults, 65% of IoT device owners said…
The success rate of digital advertising campaigns in reaching their intended audiences has lifted significantly within a number of demographic groups across Asia Pacific, in particular for the highly sought-after 18-34 year old segment, as advertisers and…
Australia’s second largest mobile operator Optus has introduced a new ad-supported offer allowing customers to be allocated extra data or credit by agreeing to have marketing messages displayed on their device’s lock screen. The Singtel subsidiary has…
