Tablez launches OshKosh in India

Oct 21, 2019Updated May 15, 20251 min read

US children’s-clothing brand OshKosh B’gosh is launching in India in partnership with local retail group Tablez.

With the new launch, OshKosh in India will offer a wide selection of kid items, including its headline products the World’s Best Overalls and Heritage Logo Hoodies. Pricing will range between INR499 (US$7) to INR2499 ($35).

Adeeb Ahamed, MD at Tablez, said OshKosh will launch on online platform Myntra, which will enable OshKosh to reach a large expanse of the fashion-conscious consumers across the country.

“The brand has great potential to become a leader in the kids wear segment in the market,” he said.

Founded in 1895, OshKosh B’gosh is known for its signature kid-friendly style which is rooted in denim and an optimistic color palette.

Before launching OshKosh in India, Tablez has introduced other major brands to India, including Springfield, Toys R Us, and Yoyoso. Tablez currently operates more than 70 outlets globally and plans to expand to 300 outlets next year.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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