Star turn as Armani Box pops up in Central

Originally launched in Paris last year, Armani Beauty’s red Armani Box pop-up store has arrived in Hong Kong.

The brand’s latest product, My Armani to Go cushion foundation, was launched at the cocktail party to celebrate the opening of the store. Guests were welcomed by a giant red gorilla named Uri, created by Italian designer Marcantonio Raimondi Malerba and a reproduction of the gorilla in Giorgio Armani’s lounge in Milan.

Inside the red box, guests tried out the latest makeup products including the new foundation, the Ecstasy Shine lipstick and the signature Lip Maestro lip gloss.

Attending the party were such celebrities as Elva Ni, Janet Ma, Kary Ng, Sammie Yu, Shu Qi, Yvonne Kung and Zelia Zhong.

The pop-up runs through to September 21 at the IFC Mall in Central.