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Earlier today, Singaporean start-up PropertyGuru announced it has acquired one of Indonesia’s largest real estate portals RumahDijual for an undisclosed sum. The deal is the latest of PropertyGuru’s acquisition sequence in Southeast Asia. It comes not long after the firm snapped up ePropertyTrack in July, following a S$175 million ($124 million) investment in June from a consortium of three backers including Emtek, one of Indonesia’s largest media companies. The island nation is PropertyGuru’s second biggest market in terms of traffic.
Founded by Indonesian Yohanes Aristianto, RumahDijual translates to English as ‘house for sale’, which makes the site almost priceless in terms of search engine optimisation in Indonesia. The acquisition of RumahDijual, coupled with PropertyGuru’s Rumah, emboldens the group to now claim market leadership in Indonesia.
The group says 43% of all time spent on property portals in Indonesia is accumulated on PropertyGuru, almost double that of its closest competitor, which we know to be iProperty Group’s Rumah123. Rumah and RumahDijual now claim combined traction of 5.5 million users and 30.2 million monthly page views in Indonesia.
“Indonesia is strategically important for PropertyGuru because it is the largest, and one of the fastest growing property and digital markets in Southeast Asia,” says Steve Melhuish, CEO and co-founder of PropertyGuru. “Together with our local partner, Emtek, we have earmarked tens of millions of dollars in the coming years to bring further innovations to the Indonesian market and help solidify our market leadership.”
