McDonald’s Japan brings back Speedee

May 26, 2021Updated Jun 2, 20251 min read

Going retro, McDonald’s Japan is bringing back the fast-food chain’s first mascot Speedee on a range of vintage packaging.

Part of its 50th-anniversary celebrations, the return honors the opening of the nation’s first McDonald’s located on the first floor of the Ginza Mitsukoshi department store in Tokyo back in July 1971. Long before the introduction of Ronald McDonald in 1967, Speedee was used by original founders Richard and Maurice McDonald at their burger restaurant in California in 1940.

Speedee, inspired by Richard and Maurice McDonald’s innovative “Speedee Service System,” will appear on a selection of packaging at McDonald’s locations throughout Japan. Available for a limited time only are retro designs for Chicken McNuggets, fries, hashbrowns, apple pie, cold drinks and takeout paper bags

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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