Li-Ning X EDG Joint Apparel Anounced

Dec 13, 20181 min read

Chinese sports apparel brand Li-Ning has released a collaboration with esports organisation Edward Gaming (EDG). The Li-Ning X EDG apparel line, which includes hoodies, jackets, tracksuits, and shoes, is now selling at its retail location in Shanghai’s Daning shopping complex.

Li-Ning has become one of China’s largest sportswear brands, having signed multiple sponsorship deals with international-league athletes. EDG is best known for its League of Legends team, which competed in the world gaming championship earlier this year. It closed a funding round of close to RMB100 million (US$15.7 million) last May.

Tags

About the author

Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

Asia's retail intelligence, in your inbox