Fashion
A British businessman is shipping something insanely unique to China and making fortune out of it. It might sound insane for some but not for Leo De Watts, who is believed to have made thousands of pounds by exporting fresh British air to China. Report suggests that the elite and well to do Chinese customers are more than happy to buy fresh air for a cost of £80 per jar. The business started off just a week back has till date sold more than 200 jars of fresh air, which, considering the nature of the business, is a huge success.
The 27 year old Leo De Watts collects his ‘raw material’ from British countryside and ships to Beijing and Shanghai which are among the most polluted cities in the World. Wealthy Chinese are willing to buy packaged fresh air despite the fact that each jar could only offer them a few seconds of fresh air.
The air products that are put on sale include fresh air collected from Dorset, Somerset and Wales, each one having unique qualities, Leo De Watts claims in his website. Fresh air jars are been branded under the label Aethaer. His website says: “Aethaer is filtered organically by nature as it flows between the leaves of woodland trees, absorbs pristine water as it passes over babbling brooks and forest streams, and is lovingly caressed as it rolls over and between mineral rich rock formations, after which it is blown up over vistas of untouched beauty to where the Aethaer is collected and bottled.”
There are many who buys the product just to treasure it as a memorabilia. Makeshift nets are used to collect the air which are later packaged using a process Watts describes as ‘air farming’. Watts is planning launch a ‘Chinese New Year special’ fresh air pack which contains 15 jars and sells for £888.
