Ikea Hong Kong launches mooncakes for Mid-Autumn Festival

Swedish furniture retailer Ikea has yet again stepped out of its aisle, expanding its food range with localized mooncakes for the Hong Kong market.

Launching four fruit-flavored ‘snowy’ mooncakes (with non-baked glutinous rice flour as a shell), the mooncakes feature Hongkongers’ favorite mango and chocolate flavors, along with elderflower with kumquat and lingonberry with cream cheese – an homage to its signature meatball jam.

Priced at HKD$49 (US$6.30) per box of four, the relatively affordable mooncakes will be available across all four Ikea branches in the territory.

The retailer has also been expanding outside of furniture and working on building its offer of food along with designer homewares and even clothing recently. Last month it launched a range designed in partnership with fashion label and cafe operator Greyhound in Thailand.