Hugo Boss opens Brisbane flagship boutique on Edward Street

International fashion retailer, Hugo Boss, has opened a luxury Brisbane flagship boutique on Edward Street, in MacArthur Central’s luxury fashion precinct.

The new boutique will feature the edited range of luxury Boss Menswear collections, including ready-to-wear, shoes and accessories as well as athleisure wear and a high performance sportswear offering, in addition to Hugo Boss timepieces and fragrances.

According to the retailer, the store’s interior showcases a refined concept that has been adopted by select stores in major global cities, catering to the fashion savvy male.

“Precision Group is proud to welcome Hugo Boss to MacArthur Central where it will sit alongside some of the best International and national retailers fronting Edward St, where Brisbane City Council have invested $11.8M into a beautification project of the precinct,” said Colleen Middlemass, Centre and State Asset manager.

In the upcoming months, the Edward Street frontage project will see the addition of sub-tropical, mature trees and improved lighting as well as enhanced boulevard pavements. The MacArthur Central’s Queen Street frontage will also receive a major upgrade, with the National Australia Bank opening its flagship Brisbane retail branch and occupying eight floors in the office tower above.