Heytea unveils convenience-store-like concept in Singapore

Chinese milk-tea brand Heytea has launched a retail concept resembling a convenience store in Singapore.

The store, which is also the brand’s first outlet in the city’s south, is located at VivoCity and features bright orange and grey striped frontage, illustrating “the fun and quirky store concept”.

The store also has large glass windows so customers can see how staff are making their orders. Besides teas, Heytea VivoCity also offers pastries, croissants and muffins.

An “Order On The Go” service is available for customers to avoid queues.

Founded in 2012 in China, Heytea operates more than 260 outlets in China and four outlets in Singapore. Three other outlets are located at Ion Orchard and The Shoppes at Marina Bay Sands.