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German giant buys Classic Fine Foods

By Rajiv MenonThailand
2 min read
metro policolor1
metro policolor1
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German retailer Metro AG has paid $290 million to buy Singapore restaurant supplier Classic Fine Foods Group from private equity owned EQT.

CFF operates in 25 cities, including Singapore, Dubai, Hong Kong, Bangkok, Kuala Lumpur, London, Ho Chi Minh City and Jakarta. The deal will expand Metro Cash & Carry’s presence from 26 countries to 36.

Metro said in a statement the acquisition would strengthen its wholesale subsidiary Metro Cash & Carry by bolting on an experienced food service distribution arm.

“It provides access to growth and value creation potential in the attractive premium foodservice distribution markets. The transaction covers the operations and all fixed assets of CFF for an enterprise value of $290 million plus an earn-out of up to $38 million depending on the EBITDA performance in 2015 to 2017,” the company said.

“Metro Cash & Carry aims to strongly expand its FSD operations. With the acquisition of CFF we strengthen our value proposition and enlarge our wholesale market presence fuelling future sales and earnings growth“, said Olaf Koch, chairman of Metro AG’s management board.

Pieter Boone, CEO of Metro Cash & Carry, added: “With Classic Fine Foods, we found the perfect partner to expand in high growth Asian FSD markets. CFF has a strong market position and a unique exposure to Asian mega cities and Middle East. CFF partners with some of the world’s most sought after fine food producers and has excellent customer relationships in the high margin premium Hotels, Restaurants and Caterers (HoReCa) segment. The acquisition boosts our FSD capabilities widening the services for our HoReCa customers.”

CFF, founded in 1999, has its own distribution and warehousing network in the cities in which it operates. Metro says post- acquisition, CFF will remain largely independent, maintaining its own sourcing base and distribution network.

Questions & Answers

Q.

What is the total potential cost of Classic Fine Foods to Metro AG?

A.

Metro AG paid $290 million for Classic Fine Foods. There is an additional earn-out of up to $38 million, depending on CFF's EBITDA performance between 2015 and 2017, potentially increasing the total cost.

Q.

How will this acquisition change Metro Cash & Carry's global presence?

A.

The acquisition of Classic Fine Foods will expand Metro Cash & Carry's presence significantly. It will grow their operations from 26 countries to a total of 36 countries worldwide.

Q.

Which specific regions are CFF strong in that interest Metro Cash & Carry?

A.

Classic Fine Foods has a strong market position with unique exposure to Asian mega cities and the Middle East. Metro Cash & Carry sees this as an opportunity to expand in high growth Asian FSD markets.

Q.

Will Classic Fine Foods be fully integrated into Metro Cash & Carry?

A.

No, Metro states that Classic Fine Foods will largely remain independent after the acquisition. It will maintain its own sourcing base and distribution network within the cities where it operates.

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