Desigual partners with Zalora in Singapore

Spanish fashion brand Desigual has partnered with Zalora in Singapore to co-host a VIP event and present the label’s Fall Winter 2019 collection in Singa

The event connected Desigual’s “brand DNA” with Singapore’s local arts scene. The brand set up an interactive artwork from Singapore’s Band of Doodlers for their guests to draw and paint with their creativity.

The fashion company introduced Desigual’s Fall Winter 2019 Collection through an art performance from Silent Stars Entertainment with dancers wearing the collection.

Founded in 1984, Desigual recently decided to permanently reverse its logo, highlighting the word “Desigual” which means “different” in Spanish.