Burger house competition in Hong Kong
In 2018, two international burger chains have opened restaurants and branched out in the city. In May 2018, Shake Shack brought the modern day roadside burgers, to Hong Kong with its partner Maxim’s Caterers Limited. Maxim’s Caterers Limited is a Hong Kong based food, beverage and restaurant chain founded in 1956, and the company operates over 1,000 outlets in Hong Kong including The Cheesecake Factory and Simplylife Cafe.
“We see tremendous opportunity for Shake Shack in Hong Kong and Macau,” said Randy Garutti, CEO of Shake Shack. “We are thrilled to bring the joy of Shake Shack to our fans in these dynamic communities as we continue to expand our footprint in Asia.”
On 19 November 2018, after months of staring longingly at the red and white hoarding, the day to check out Five Guys’ first Hong Kong restaurant has finally arrived. The popular fast food chain is now serving up all the American-style burgers, hotdogs, milkshakes, and fries. Naturally, burger lovers in Hong Kong were excited to get a chance to check it out.
After 2 months,there is still a queue outside Five Guys owing to the all-you-can-eat peanuts and Coca-cola Freestyle. Coca-cola Freestyle is a concept similar to the Big Gulp offered by the 7-Eleven, customers may choose and drink all the provided soft drinks freely for only $30 Hong Kong dollars.
This increasing number of burger outlets landing in HK just leaves us with one question – when is In-N-Out Burger making its way to Hong Kong?