Aldi Australia vows to maintain pressure on rivals

Discount retailer Aldi Australia has vowed to maintain pricing pressure on rivals in the AUD85 billion (USD69.58b) grocery market, after increasing sales by 13 percent in 2014, outpacing food and liquor sales growth at Coles and Woolworths almost three-fold.

Aldi Australia’s sales reached AUD6 billion in the 12 months ending December 2014, compared with AUD5.3 billion in 2013. The growth was underpinned by strong same-store sales growth and 25 new stores.

In comparison, Woolworths’ Australian food and liquor sales grew 4.7 percent to AUD41.7 billion in fiscal 2014 and Coles’ food and liquor sales rose 4.6 percent to AUD29.2 billion.