Food
4FINGERS Group, the group behind innovative fast-casual dining brand 4FINGERS, announced its acquisition of Mex Out, one of Singapore’s leading Mexican food concepts. This acquisition is part of the group’s plan to accelerate Mad Mex’s roll out in Singapore, following its recent acquisition of a 50% stake in the leading Australian Mexican quick-service restaurant (QSR) brand.
4FINGERS Group intends to re-brand the four Mex Out outlets into Mad Mex establishments from the first quarter of 2019, making Mad Mex one of the largest Mexican food and beverage concepts in Singapore by revenue.
Until then, Mex Out will continue regular operations.
This buyout continues the Group’s push into the growing fresh and healthy segment in the F&B industry and its commitment to bring Mad Mex to Southeast Asia.
“We are excited to be able to so quickly establish Mad Mex’s presence in Singapore, and are entering an exciting new phase. With Mad Mex’s strong brand and proven track record, we are very confident of its growth in the region,” said Vijay Sethu, Director of 4FINGERS.
This acquisition also enables the Group to further capitalise on menu innovation, shared services and other economies of scale.
4FINGERS continues to grow their flagship brand, and with the current focus on growth outside of Singapore, the brand looks to close the year with 14 4FINGERS outlets in Malaysia.
The brand is also continuing to spread its wings beyond Asia, with their maiden U.S. outlet set to open in Los Angeles in 2019, as well as three new outlets in Australia.
