Fashion
Japanese online fashion retailer Zozo is expanding its offer of tailor-fitted clothing with skin-tight bodysuits that help users upload their measurements online.
Called the Zozosuit, the garment is covered in polka dots reminiscent of motion-capture leotards. Shoppers don the suit and photograph themselves wearing it, uploading the picture via a smartphone app for Zozo’s software to calculate their exact body shape.
Zozo, which sells clothes from other brands, envisages bespoke items as being the way forward for online fashions. The platform has already added business suits and formal shirts to its range, which can be tailored to fit customers based on Zozosuit data.
Zozo CEO Yusaku Maezawa said: “The time where people adapt to clothing is over. This is a new era where clothes adapt to people.”
The move coincides with Zozo’s potential partnership with clothing manufacturer Shima Seiki, whose whole-garment knit-on-demand technologies can produce seamless items of clothing to order. The firm is also making efforts to expand its business in other countries.
The company will ship 1 million Zozosuits to customers within the next fortnight.
