Vietnam finishes third in Southeast Asia race for tourist dollars

Thailand is way ahead of the game, but Vietnam welcomed record tourism revenue in 2016. Tourists arrivals in Vietnam past the 10 million mark last year, and the $18 billion in revenue collected by the sector contributed around 7.5 percent to the country’s economy.

According to tourism data, Vietnam fell far short of Southeast Asia’s most popular destination,Thailand, which received over 30 million international arrivals and bagged nearly $46 billion from tourists.

The entire region, excluding Myanmar and Brunei, raked in an estimated $120 billion from tourism. However, the figure was just half that earned by the United States alone.

On average, each visitor to the U.S. spent approximately $3,000, while in Asia, their spending was three times less.

However, Vietnam made significant progress by rising eight places in a global tourism competitiveness index compiled by the World Economic Forum. It also said the country could take better advantage of this momentum by focusing more on sustainable environment policies.

Tourists are mostly lured by Vietnam’s rich natural and cultural resources.

By 2020, the sector is expected to contribute 10 percent to Vietnam’s gross domestic product and is set to welcome 17-20 million foreign visitors per year.

By 2030, it is aiming to become the leading destination in Southeast Asia.

Latest articles

Fashion
Levi’s unveils new Icon store at Palladium Mall Mumbai

Sign up for newsletters


Must read

Behind the Buzz
Retail News Asia — Your Daily Fix of What’s Happening in Asian Retail

We’re here to keep you in the loop—every single day. Whether you’re running a small local shop, scaling an online biz, or part of a global brand making moves in Asia, we’ve got something for you.

With 50+ fresh stories a week and 13.6 million readers, Retail News Asia isn’t just another news site—it’s the go-to source for all things retail across the region.
Retail Updates
Fresh updates. Real insights. Delivered daily or weekly—no spam, just retail gold.

Copyright © 2014 -2025 | Retail News Asia