Under Armour turns ambitions to electronic apparel, monitoring apps
March 12th, 2015
Under Armour Inc. has some out-there ideas for your clothes. The athletic gear company has been spending big to buy developers of apps to monitor personal fitness, aiming in the short term to sell more shirts and shoes.
Retail News Asia — Your Daily Fix of What’s Happening in Asian Retail
We’re here to keep you in the loop—every single day. Whether you’re running a small local shop, scaling an online biz, or part of a global brand making moves in Asia, we’ve got something for you.
With 50+ fresh stories a week and 13.6 million readers, Retail News Asia isn’t just another news site—it’s the go-to source for all things retail across the region.
