Food
Ted Baker has opened a new flagship in Hong Kong – inspired by the style of the territory.
The UK-based retailer has created a unique store design which incorporates famous Hong Kong themes such as the city’s skinny double decker trams.
The end result is a mix of British and Hong Kong – tongue and groove timber ceilings with train carriage styled lights suspended on both sides give the feel of being inside a vintage Hong Kong tram.
Timber panelling on the lower wall, with a blurred image sitting behind glass evoke the feeling of looking through the window of a speeding tram.
The front of the Ted Baker Hong Kong store features vertical panels of glazed tiles, similar to those on the London Underground.
And as shoppers climb the stairs to the store’s second floor, images of Hong Kong’s modern skyline convey the feel of a steep ascent on the territory’s popular Peak tram.
There are rows of model trams at the cashier’s desk and custom designed wallpaper featuring old tram tickets in the fitting rooms.
The store is in the Fashion Walk Mall, Causeway Bay.
