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#zero party

Every story tagged #zero party on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.

2 stories in this topic

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Research
9 min read

What is Zero-party Data and Why Will it Become so Important?

Data is being collected on individuals and exchanged everyday between systems and third parties, but soon the tools to collect this data are radically changing. In order to understand why zero-party data is so important we must first understand the various…

Data Algorithm scaled
General
10 min read

What is Zero-party Data and Why Will it Become so Important?

What is zero-party data? Data is being collected on individuals and exchanged everyday between systems and third parties, but soon the tools to collect this data are radically changing. In order to understand why zero-party data is so important we must first…