
E-Tailing
2 min read
Vietnam’s E-Commerce Revolution: Platforms Embrace Immersive Experiences Over Discounts for Engaging Shopping Journeys
Double-day events—dates like 6/6, 9/9, and 11/11—have historically served as prime opportunities for online retailers, marked by aggressive promotions and a flurry of sales. However, growing indications of diminishing returns, especially among Gen Z, are…
