Topic

#rebrand

Every story tagged #rebrand on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.

2 stories in this topic

Fashion

Sep 20, 20211 min read

Singapore’s Yacht 21 rebrands with a new label and purpose

Singapore fashion label Yacht 21 has been renamed Y21, changing its logo and purpose in response to the change in fashion after the pandemic. Founded in 2009, Yacht 21 was known for its travel-friendly and resort collection inspired by Scandinavian designs.…

Brooks Brothers wide 62c7ba20a1f2e1f41c89d468a0153a3a39219640

Fashion

Jun 6, 20182 min read

Brooks Brothers reveals China retail rebrand

Iconic American brand Brooks Brothers has revealed it plans to reposition retail efforts in China, a market which currently ranks third in revenue value behind the U.S. and Japan. In a recent visit to China, Brooks Brothers CEO Claudio Del Vecchio said he…