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Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, announced its partnership with global skin care brand, NIVEA across six key markets. Shopee users in Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines can now enjoy…
Beiersdorf, owner of world leading brands such as NIVEA and Eucerin, has begun work on the expansion of its skincare products factory in Bangkok. The group’s industrial unit, located in Bangplee will be an investment of €47.4 million for the company. Its…
‘Between Nivea’s ‘white is purity’ ad and Pepsi’s ‘Black soda matters’ ad, I think it’s time to open my ‘Ask a Black person’ consulting firm.’ Recent high-profile advertising missteps by Pepsi and skin-care company Nivea underscored anew Madison Avenue’s…
Online marketplaces, those giant shopping sites like eBay and Amazon Marketplace, can be a mixed blessing for brands and merchants. Marketplaces offer retailers broad exposure to millions of consumers, as well as delivery, payment and other solutions. Still,…
