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Mattel says 80 per cent of its game portfolio will be colorblind accessible by the end of the year and 90 per cent by next year, as part of the brand’s commitment to creating more inclusive play experiences. To produce these new portfolio-wide changes, Mattel…
Toymaker Mattel is encouraging kids to return Barbies, Matchbox cars and MEGA Bloks they no longer play with to the company for recycling into new toys. The goal of the company’s new ‘Playback’ program is to recover and reuse materials across all products and…
Mattel beat estimates for quarterly sales on Tuesday as parents splurged on Barbie dolls and Hot Wheels cars for their children during a holiday season that was dulled by the Covid-19 pandemic. The toymaker has seen a surge in sales since the latter half of…
Toy retailer Mattel has announced a comprehensive, worldwide licensing agreement with popular South Korean boy band BTS. The creative collaboration will debut the first-ever line of BTS fashion dolls this summer. Under a multi-category license with BTS under…
Barbie has launched a doll depicting supermodel Gigi Hadid, the global brand ambassador for Tommy Hilfiger womenswear. Designed in collaboration with the Tommy Hilfiger lifestyle brand owned by PVH Corp, the special-edition TommyXGigi Barbie is available on…
Toy maker PT Mattel Indonesia produces about 2 million toys, including Barbie dolls, a week with total exports worth US$150 million. The products of its factory in Cikarang, West Java, account for about 60 percent of the global market, said Mattel Indonesia…
Mattel is about to release its first Barbie doll wearing a hijab. This follows a partnership with fencer Ibtihaj Muhammad, who made history last year as the first member of the US Olympic team to compete while wearing a hijab. The special-edition Barbie has…
Mattel expects to grow three to four times in the more than $31 billion toys and games market in China by 2020 through digitally connected toys, as it intensifies its efforts to take on LEGO Group and Hasbro in the country. Mattel — which cut its dividend by…
Mattel Inc’s quarterly net sales topped analysts’ estimates for the first time in six quarters as new Chief Executive Christopher Sinclair focuses on turning around the business in the face of flagging sales of Barbie (pic) dolls. The toymaker reported a 2.5…
Mattel recently announced the appointment of Christopher A. Sinclair as the company’s new chairman and interim Chief Executive Officer. inclair, who has served as a member of Mattel’s Board of Directors since 1996 and as Independent Lead Director since 2011,…
