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Lacoste, the iconic French clothing company, has announced a transformation of its brand image, showcasing a redefined typography, a more streamlined colour palette, and a subtle makeover of its signature crocodile logo. A Refined Typeface The brand’s…
Honda has recently unveiled a significant change to its global motorcycle brand identity. The company introduced three distinct emblems that will differentiate between its electric and internal combustion engine (ICE) models. This new approach aims to provide…
Nokia announced plans on Sunday to change its brand identity for the first time in nearly 60 years, complete with a new logo, as the telecom equipment maker focuses on aggressive growth. The new logo comprises five different shapes forming the word NOKIA. The…
Queensland-based Nerada Tea is celebrating its 50th anniversary with a brand new look headed to shelves in supermarkets this month. The first packaging for Nerada black tea focused on the Australian-made message with a koala taking centre stage. Since then,…
Apple Singapore’s new ‘floating store’ built in the harbor in front of the Marina Bay Sands integrated resort has not yet opened – but already it has taken over social media. Designed by London-based Foster + Partners architecture studio, the store is Apple’s…
Japanese auto giant Nissan has filed for a trademark of a new corporate logo. The trademark is likely replaced the existing three-dimensional logo that’s seen on the company’s vehicles and promises an evolution for the brand that’s also going through a major…
The release of a “new Gucci logo” has sent keyboard warriors into a frenzy in Vietnam – but oddly, apparently not in other Asian markets just yet. On Friday, the luxury Italian fashion house updated its social-media profiles with an unusual branding,…
The performance brand Volkswagen R represents the sportiest models in the Volkswagen portfolio and since 2002 the R models have been at home on race tracks throughout the world. The company’s portfolio of R performance cars consists of the Golf R in four…
For the first time since 2012, Volkswagen is all set to reveal an all new logo and the company will give us a glimpse of that at the 2019 Frankfurt Motor Show. We had already told you back in July 2018, that the company will reveal its brand new logo in 2019…
Singapore-based online advertising platform Carousell has marked its seventh anniversary with the launch of a new visual identity, together with milestones including having reached its 250 millionth listing and fourfold revenue growth last year. “Our mission…
Pokemon Center Singapore has unveiled a mock-up of its Jewel Changi store set to open next month. Pokemon Center Singapore is expected to be smaller or about the same size as Pokemon Center Kyoto, which is currently one of the smallest Pokemon Centers in…
Fast-fashion firm Inditex has revealed a logo for its retail chain Zara, in a bid to digitally-streamline the Spanish brand. The Catalan-based Zara unveiled its new branding — designed by the Baron & Baron agency — across its social media channels, including…
Saiqa Noreen launched a petition to have the shoes, which were released previous year, pulled from shelves and criticised Nike for allowing Allah’s name to be “trampled, kicked and become soiled with mud or even filth”. The outrage prompted Nike to issue a…
Discount chain Homeplus has changed its logo for the first time in 21 years – a move the company says signals more aggressive management activities are to come. The radical redesign eliminates the line under “Homeplus” and adds a new red stylized plus symbol…
The iPhone maker warns of legal action against copyright infrigement and distribution of unauthorized products. American tech giant Apple has requested unauthorized shops in Vietnam to stop using its logo and trademarks and selling smuggled products. Vo Tran,…
