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At a young age of 16, Nhat Viet developed an interest in fashion while shopping with his family in Hanoi, a practice that would shape his future professional life. Viet found himself drawn towards clothing and fashion, a realization that came to him when an…
Jollibee Foods Corporation (JFC) has recently undergone a rebranding effort, now going by Jollibee Group, with an eye on further global expansion. Rebranding for Global Growth Despite retaining its legal entity as JFC, the firm has announced that this…
O2O fashion brand Pomelo has launched its first cosmetics line, Beet, solidifying its identity as a one-stop lifestyle brand. Created with women on-the-go in mind, Beet comprises 17 products across four categories – Liquid Blush, Liquid Lipstick, Lip Gloss…
More than half (55%) of consumers globally have decided against buying something online due to privacy concerns, a recent KPMG International survey indicates. The survey also revealed that less than 10% of consumers feel they have control over the way…
Kantar today launches a new corporate identity, for the parent brand and its 12-strong family of operating brands, designed to create a much more unified look and feel across the whole business. The new identity, developed in close collaboration with WPP…
MasterCard has introduced a new online Identity Check, a suite of technology solutions that use advanced technologies to prove a consumer’s identity and simplifies the online shopping experience. The credit card system provider says existing methods to prove…
