Topic

#Gogoboi

Every story tagged #Gogoboi on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.

2 stories in this topic

Fashion

Jul 25, 20171 min read

Givenchy Wins on Gogoboi’s New E-Commerce Channel

It was only in April that top Chinese KOL Gogoboi launched his own WeChat boutique “Bu Da Jing Xuan,” a platform on which he curates selections of goods from luxury e-commerce retailers like Yoox, Net-A-Porter and Farfetch to sell to his fans (he’s got over 7…

E-Tailing

May 11, 20173 min read

Gogoboi teams up with foreign brands to sell luxury on WeChat

There is no need to elaborate on the importance of Chinese fashion bloggers in educating affluent consumers on the latest fashion trends and luxury items. For international luxury brands that hope to gain a share in China’s competitive retail scene, the real…