Fashion
Skechers Singapore is opening Southeast Asia’s largest and first duplex experiential concept store, at Jewel Changi this week.
Set to open on Thursday (April 11), the 5000sqft space will incorporate new visual-merchandising and store-design elements with the use of bright lighting and cement panels.
The space is divided into product categories, including performance, lifestyle and Skechers kids.
The store also adopts a story-driven design, where key messages behind each product range will be highlighted through visual images and artwork.
On Level 2 an Instagram-worthy photo zone features thematic displays and images that will be refreshed every season to reflect the keys launches with the Skechers x One Piece collaboration centrestage.
This will be the first store in Singapore to include a shoe customisation zone with embroidery and heat-press personalisation, and to carry Jewel-exclusive collections including the Skechers SKLX series of training sneakers.
