Singapore’s ride-hailing platform Tada sets sight on Hong Kong

Singapore-based ride-hailing company Tada will expand to Hong Kong in November with up to 4,000 vehicles as part of a collaboration with local taxi firms.

“Singapore and Hong Kong share many similarities, which allows us to bring what we have learnt from our success in Singapore over to Hong Kong,” Tada’s chief executive officer Sean Kim said.

As Hong Kong does not allow drivers to operate transport services without a taxi or car-hire permit, ride-hailing firms such as Uber have been focusing on partnering with taxi drivers.

Tada charges a fixed platform fee per ride instead of a flexible commission as other ride-hailing apps.

This policy appeals to drivers as it allows them to keep more of their earnings and will result in better service, Kim said.

Tada was established in 2018 and is one of five ride-hailing platforms licensed in Singapore.

Hong Kong has three services currently operating in the city, including U.S.-based Uber, Beijing-based Didi.