Shell starting to edge out 7-Eleven Singapore

Oct 2, 2017Updated Jun 4, 20251 min read

Convenience store chain 7-Eleven Singapore is about to divorce from oil company Shell after an 11-year partnership.

Shell Singapore has started rebranding its petrol station convenience offer to align with its “long-term business strategy”. Retail general manager Aarti Nagarajan says this started with the launch of its Tampines Avenue 2 station in June.

“A national revamp will take place in phases with the introduction of Shell Select and Deli by Shell”.

Saying the move would allow it to focus on more profitable activities, Shell engaged 7-Eleven in 2006 to run its petrol station network in Singapore. It had nearly 70 stations then, but the number has dropped to 57.

“We are committed to invest and grow our retail business in Singapore, which remains a strategic country for Shell,” says Nagarajan.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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