Welcome to Retail News Asia   Click to listen highlighted text! Welcome to Retail News Asia

Royal Enfield Renews Partnership With American Flat Track In 2021

Royal Enfield North America has announced that the brand has renewed its partnership with Progressive American Flat Track for the 2021 season. Under the partnership, Royal Enfield North America will be an official OEM partner with Progressive American Flat Track (AFT) for 2021, and will return with its fleet of motorcycles to the AFT Fan Zone at select rounds, where fans will be able to see the bikes, and also have access to official MotoAnatomy X Royal Enfield flat track apparel. In the inaugural Progressive AFT campaign in 2020, Royal Enfield came off with an impressive performance, with Johnny Lewis’s dominating AFT Production Twins victory aboard the Royal Enfield Twins FT in October 2020.

“The partnership between Progressive American Flat Track and Royal Enfield sums up everything that’s good about our sport these days,” said Michael Lock, CEO of Progressive AFT. “This famous and historic brand is re-asserting itself for the modern era and we are delighted to assist in showcasing the brand values, the bikes and the people behind it’s recent success. Royal Enfield will be visible in the Fan Zone, helping to evaluate the track, pioneering a new approach to racing with Build Train Race and, importantly, racing in the fast-growing AFT Production Twins class. We are very grateful for their contribution as we grow the sport.”

Royal Enfield North America is also poised to further grow its Build Train Race program, which highlights, celebrates, and encourages the involvement of women in flat track racing. In 2021, nine women will build and race their own custom INT 650 Twins at this season’s Chicago Half-Mile (5/29), Port Royal Half-Mile (7/24), New York Short Track (8/14), and Charlotte Half-Mile (10/8).

“We are excited to further our commitment to the American Flat Track community,” said Bree Poland of Royal Enfield. “Last year was a good experience and we can’t wait to get back out there to showcase the brand. We are incredibly honored that the Build Train Race program has been invited back, showing strong support for bringing more women into the world of motorsports.”

The 2021 Progressive AFT season kicks off with a Volusia Half-Mile doubleheader event at Volusia Speedway Park on Friday, March 12 and Saturday, March 13, 2021.

Latest articles

Food
Malaysia’s largest coffee chain Zus Coffee targets 200 Southeast Asian outlets this year

Sign up for newsletters


Must read

Behind the Buzz
Retail News Asia — Your Daily Fix of What’s Happening in Asian Retail

We’re here to keep you in the loop—every single day. Whether you’re running a small local shop, scaling an online biz, or part of a global brand making moves in Asia, we’ve got something for you.

With 50+ fresh stories a week and 13.6 million readers, Retail News Asia isn’t just another news site—it’s the go-to source for all things retail across the region.
Retail Updates
Fresh updates. Real insights. Delivered daily or weekly—no spam, just retail gold.

Copyright © 2014 -2025 | Retail News Asia
Click to listen highlighted text!