Royal Enfield motorcycles roar into Vietnam

Oct 19, 20171 min read

Royal Enfield motorcycles have landed in Vietnam with a flagship store in Ho Chi Minh City.

The Indian company is focussing on expanding in South Asia, and Vietnam is the world’s fourth-largest two-wheeler market. Royal Enfield’s official dealer for Vietnam, Al Naboodah International (VN), has opened the store in Saigon Paragon in the city’s District 7.

Initially three models will be available, the Bullet 500, Classic 500 and Continental GT 535. The company is focussed on expanding its mid-sized motorcycle segment (250cc to 750cc) internationally.

“Vietnam has a large population that is young and commutes on two-wheelers,” says Royal Enfield president Rudratej Singh.

Royal Enfield also has presence in Indonesia with two exclusive stores in Jakarta and an outlet in Bali. It has also set up the first Royal Enfield gear store outside India in Jakarta.

There is also a store in Bangkok.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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