Reliance Industries taking on Amazon in India

Jan 8, 2020Updated May 25, 20251 min read

Indian conglomerate Reliance Industries is moving to take on Amazon in India by founding a new digital retail platform.

The firm, led by billionaire Mukesh Ambani, has of late been engaged in testing to refine its new online shopping portal JioMart, which is expected to list more than 50,000 grocery items. Select customers who pre-register have been offered free home delivery and no-questions-asked return policy.

The service will initially only operate within three neighborhoods in the vicinity of Mumbai, taking on both e-commerce market leaders within the territory, Amazon and Flipkart.

Ambani has recently made several investments outside Reliance’s core industrial businesses, including telecommunications and retail acquisitions that are projected to account for 50 percent of the firm’s profits within a few years. He has previously spoken of ambitions to totally transform India’s unorganized retail market.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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