Rakuten launches Raxy subscription service

Oct 15, 2016Updated Oct 13, 20161 min read

Japanese eCommerce company Rakuten Inc has launched a beauty-subscription service, Raxy.

Registrations are already being accepted for the service, which offers options for three, six or 12 months.

Each month, subscribers will receive boxes of assorted cosmetics and beauty products. Through partnerships with such brands as Revlon and SK-II, these boxes will contain three to seven items of cosmetics, hair care products, make-up accessories and beauty supplements.

Raxy’s website will offer a variety of content each month, including articles and videos by makeup artists and beauty experts, as well as YouTube users introducing products.

As well as receiving Rakuten Super Points upon subscribing, users can also earn extra points when buying beauty products on Rakuten Ichiba. Also, the first 100 subscribers receive a limited-edition original cosmetics pouch from the official SK-II store on Rakuten Ichiba. Customers signing up for 12 months will also receive a special product.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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