PopSquare pops up at Mong Kok

AI pop-up store platform PopSquare is now installed at TOP Mall in Mong Kok.

The kiosk, which stocks a variety of fashionable and designer international products targeted at young adults and couples, uses big data and AI technology to collect customer responses to products on sale.

The Mong Kok PopSquare kiosk features a new interactive game – “Grab Grab Fun” – via the kiosk’s touch screen. The game serves to draw customer attention and increase engagement while building a customer database for future marketing and product pre-launch testing initiatives.

PopSquare rotates at different locations from time to time to extend its reach to potential consumers.