Pop-ups leading way for Dickies Vietnam

Apr 10, 2018Updated Jun 2, 20251 min read

Dickies Vietnam is planning to open its first Ho Chi Minh City flagship store.

Meanwhile, the American apparel brand is paving the way by opening pop-up stores at Diamond Plaza, Parkson C&T, Parkson Hung Vuong, Parkson Saigon Tourist and Takashimaya from this month through to June.

Dickies arrived in Vietnam in November under distribution deal between Son Kim Fashion and Williamson-Dickie, with a flagship store being opened at Vincom Royal City in Hanoi.

The group plans to open 30 Dickies stores in five years.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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