Philippines SMEs urged to pursue eCommerce

Philippines SMEs and micro-businesses are being urged to pursue eCommerce in a government initiative.

Micro, small and medium enterprises (MSME) should benefit from global trade opportunities through eCommerce, says the Philippine government.

The Department of Trade and Industry (DTI) targets to reach out to 100,000 MSMEs, 11 per cent of total MSMEs doing local eCommerce – by 2020.

“We are focusing our promotion activities on eCommerce not only within the East Asia sub region but [also in the Philippines], to help MSMEs to engage in borderless trade, ” said Prudencio Reyes, Trade and Industry Undersecretary for Special Concerns.

This will help MSMEs engage in borderless trade, given East Asia’s huge market for eCommerce, said Reyes during the recent Brunei Darussalam-Indonesia-Malaysia-Philippines East ASEAN Growth Area press conference in Davao, in the south of the Philippines.

With aid from faster internet connection and increased number of internet users, an eCommerce roadshow for entrepreneurs will focus on e-business models, e-payments, eCommerce website development, eCommerce platforms and eCommerce marketing.

ASEAN already has 143 million internet users; 44.2 million of them from the Philippines.

The Philippine eCommerce Roadmap 2016-2020 is a product of private, academic and government discussions, launched in February.

On March 9-11, 2016, the DTI will join the Asian Development Bank’s Workshop on Cross-Border eCommerce: Towards Seamless Connectivity event in Bangkok.

Latest articles

Fashion
Levi’s unveils new Icon store at Palladium Mall Mumbai

Sign up for newsletters


Must read

Behind the Buzz
Retail News Asia — Your Daily Fix of What’s Happening in Asian Retail

We’re here to keep you in the loop—every single day. Whether you’re running a small local shop, scaling an online biz, or part of a global brand making moves in Asia, we’ve got something for you.

With 50+ fresh stories a week and 13.6 million readers, Retail News Asia isn’t just another news site—it’s the go-to source for all things retail across the region.
Retail Updates
Fresh updates. Real insights. Delivered daily or weekly—no spam, just retail gold.

Copyright © 2014 -2025 | Retail News Asia