Food
New Zealand haircare brand Monday Haircare is expanding its footprint in the US with a second brand Osana Naturals.
Osana Naturals offers skin and hair care formulas with six functional fragrances. Its formulas promote skin and hair health through moisturizing chemicals and replenishing botanical extracts.
Jaimee Lupton, a beauty entrepreneur from Auckland, New Zealand, started her first brand, Monday Haircare, in February 2020, to make high-quality hair care more affordable. Monday is now stocked with more than 100 retailers in 50,000 doors across 33 countries and is ranked as the number one haircare brand on TikTok.
“I’m a firm believer that everyone should be able to enjoy luxurious beauty products, and an accessible price point or shopping experience shouldn’t equal sacrificing modern values or efficacy,” said Lupton.
“There is a gap in the mass market when it comes to modern, beautiful and effective personal care, and we’re excited to give shoppers the kind of products they crave finally – and deserve – with Osana Naturals.”
Cruelty Free International’s Leaping Bunny certification recognises Osana Naturals as a cruelty-free beauty brand that meets the criteria for product development, supply chain, and distribution.
Osana Naturals products are free from common ingredients including sulphates, phthalates, parabens, BHA, BHT, mineral oils, and aluminium. They are also dermatologically tested, pH-balanced, and suited to all skin and hair types.
