Liang Sandwich Bar chain opens at VivoCity

Jul 10, 2018Updated Jun 4, 20251 min read

New “Asian-style sandwich” chain Liang Sandwich Bar launched in Singapore on Saturday, with an outlet in VivoCity mall’s B2 level.

A second store is scheduled to open in Raffles City next month.

Besides the two Singapore stores, Liang Sandwich Bar expects to have built its network in Malaysia to 18 stores by the end of August as it plots an aggressive expansion strategy. It launched there last December.

The Chinese fast-food brand uses various popular sandwich fillings with Taiwanese-style scallion pancakes in place of bread. One hundred free sandwiches were given out over the course of the weekend as a promotion for the new VivoCity store.

The Taiwanese brand has more than 12,000 outlets worldwide throughout Asia and North America. It is endorsed by a highly prominent figure in Chinese entertainment, Mandopop rap artist Jay Chou.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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