Fashion
Lenovo started marketing on Thursday the latest Motorola-branded phone in Indonesia that targets the middle- and high-end market.
The Moto E3 Power will be marketed under the Lenovo brand as Motorola is now a subsidiary of the Beijing-based tech company following an acquisition in 2014.
Lenovo Indonesia mobile business group country lead Adrie R. Suhadi told last Wednesday that the two brands would have different segmentation, with Lenovo targeting the middle and affordable market.
Despite the higher target market, Moto E3 Power is priced at Rp 1,899,000 (US$146). Among its highlighted features is a 5-inch display, dual SIM, Android OS v6.0 Marshmallow, quad-core 1.0 GHz Cortex-A53 CPU, 16 GB and 2GB RAM internal memory, 8MP front camera and removable Li-ion 3500 mAh battery.
Regarding the possibility of other Motorola-branded phones entering the country, Lenovo Indonesia mobile business group 4P manager Anvid Erdian said the company might launch the more premium Moto Z.
