Lenovo may release more Motorola smartphones in Indonesia

Oct 31, 2016Updated May 25, 20251 min read

Lenovo started marketing on Thursday the latest Motorola-branded phone in Indonesia that targets the middle- and high-end market.

The Moto E3 Power will be marketed under the Lenovo brand as Motorola is now a subsidiary of the Beijing-based tech company following an acquisition in 2014.

Lenovo Indonesia mobile business group country lead Adrie R. Suhadi told last Wednesday that the two brands would have different segmentation, with Lenovo targeting the middle and affordable market.

Despite the higher target market, Moto E3 Power is priced at Rp 1,899,000 (US$146). Among its highlighted features is a 5-inch display, dual SIM, Android OS v6.0 Marshmallow, quad-core 1.0 GHz Cortex-A53 CPU, 16 GB and 2GB RAM internal memory, 8MP front camera and removable Li-ion 3500 mAh battery.

Regarding the possibility of other Motorola-branded phones entering the country, Lenovo Indonesia mobile business group 4P manager Anvid Erdian said the company might launch the more premium Moto Z.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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