Kjus ski wear to open Beijing flagship store

Swiss-based ski wear brand Kjus is to open its flagship store in Beijing next month.

The flagship store is part of the company’s strategy to expand in Chinese market after progressively entering 33 countries already.

Designed by 5 Star Plus Retail Design, the flagship store’s concept features the “future-oriented vision of the brand”.

A Kjus product display, designed with LED touch screen and backplane patterns, is installed on the facade of the store.

The Kjus China store’s design is the transition from Switzerland original design to futuristic. In order to deliver a futuristic and high-tech vibe, designers choose metal and stone as main materials and make sure there is sufficient clear space for the store.

Meanwhile, the store draws a connection to the original Switzerland design by using wood on a smaller-scale such as high-rack equipment and wooden table.

Lighting effects and technological advancements are used to highlight the product features, key products, and collections. A self-illuminated frame structure with a light-transmissive acrylic sheet inside is installed to illustrate the technology of the product. Two main colors of the store are grey and orange.

Kjus store also features and exclusive VIP lounge and fitting room serving beverage so customers can have a more pleasant shopping experience.