Fashion
Marking two decades in greater China, Jordan Brand has opened its largest store for Asia in Beijing, Jordan 9 Guanghua.
“We are excited to bring Jordan Brand’s vision to life in Beijing by creating a retail experience that not only pays homage to the brand’s legacy and the city’s culture, but also inspires the future,” says Jordan Brand president Larry Miller.
Jordan 9 Guanghua, which opened with a special ceremony, will serve as a key source for pinnacle products and personalised Jordan experiences in Mainland China. As part of the opening, visitors to the store can sign up for services and take part in lucky draws for products, as well as use social media to gain special access to launches.
Product customisation is offered at the store with 365 brand icons and the debut of Beijing Icons inspired by the city’s courts and landmarks.
There is also a regulation-size Jordan basketball court in the store where customers can trial products, with Jordan Flight Club services at weekends.
Showcased in the store are works by international artist Jayson Atienza with Michael Jordan themes.
