John Lewis eyes 11 store openings in the Philippines this summer
In this article (5)
Britain’s John Lewis Partnership said on Sunday it planned to expand internationally by opening outlets in 11 branches of department stores in the Philippines.
The outlets, due to open this summer, follow its establishment of shops in seven branches of South Korean chain Shinsegae and an already announced plan to open outlets in three branches of Singapore department store Robinsons.
The Philippines stores will be set up within branches of SM Retail and Our Home, John Lewis said in a statement, and will be between 300 and 1,000 square feet (30-93 square meters) in size.
“The success of our partnership with Shinsegae has given us the confidence to continue our expansion in the international market,” said Andy Street, managing director at John Lewis.
“We are actively looking for more international partnerships, and expect to make more announcements about our international plans in the next year.”
Street said that while the move would give John Lewis, which already delivers to 33 countries, access to a new emerging market, its focus on physical expansion remained on Britain.
Questions & Answers
Q.Which company will John Lewis be partnering with for its expansion into the Philippines?
Which company will John Lewis be partnering with for its expansion into the Philippines?
John Lewis stated its new stores in the Philippines will be set up within branches of SM Retail and Our Home. This follows previous international partnerships in South Korea and Singapore.
Q.How large will the new John Lewis outlets in the Philippines be?
How large will the new John Lewis outlets in the Philippines be?
The new outlets in the Philippines will vary in size, ranging from 300 to 1,000 square feet. This is equivalent to 30-93 square meters, as specified by John Lewis.
Q.Does this international expansion mean John Lewis is shifting its focus away from its UK operations?
Does this international expansion mean John Lewis is shifting its focus away from its UK operations?
No, John Lewis managing director Andy Street confirmed the company's primary focus for physical expansion remains on Britain. The international move offers access to new emerging markets.
Q.What prompted John Lewis to pursue further international expansion?
What prompted John Lewis to pursue further international expansion?
Andy Street, managing director at John Lewis, stated that the success of their existing partnership with Shinsegae in South Korea provided the confidence to continue expanding in the international market.
Reader pulse
Is John Lewis's shop-in-shop model the right strategy for Asian expansion?
21,067 votes so far