iPhone doubles Vietnam market share
iPhone’s market share in Vietnam increased from 4 percent in 2020 to 9 percent last year, making it the fifth-largest smartphone seller.
The growth of 119 percent was the highest for any brand, Counterpoint Research said in a report.
Apple was behind Samsung (34 percent), OPPO (19 percent), Xiaomi (13 percent), and vivo (11 percent).
Strong growth in Apple products was seen in the last quarter of the year, with sales doubling year-on-year, the report said.
This was when the company launched iPhone 13.
Last year, taking advantage of the rising demand, several stores were set up to exclusively sell Apple products like FPT’s F.Studio, TopZone and Lazada Apple Flagship Stores.
Counterpoint analyst Ivan Lam said: “Apple has always had a place in Vietnamese consumers’ hearts. Last year it expanded its distribution campaign in Vietnam.”
The overall smartphone market grew by 7 percent last year, the report said.