H&M to open first store in Cambodia next year

Swedish multinational clothing retail company Hennes & Mauritz AB (H&M) has announced the opening of its first store in Cambodia next year, according to a press release issued in early July.

The firm, however, did not disclose the specific date and location of this first store.

H&M already has a large presence in the region with 11 stores in Vietnam and 43 in Thailand.

The decision to expand its stores to Cambodia was made after the company assessed the potential of Cambodia given the gradual increase of local purchasing power.

The firm has been manufacturing its products in Cambodia since the 1990s.