Fresh insights on how Singaporean men shop online

Mar 9, 2020Updated Jun 4, 20251 min read

The majority of Singaporean men spend at least 30 minutes of shopping online every day, according to a survey by Southeast Asian e-commerce platform Shopee.

The Men’s Online Shopping Behaviour Survey 2020 has also found the target group of 2515 Singaporean male spends almost 70 percent more money online compared to last year.

Comparing prices to find the best deals is very important to close to 70 percent of Shopee’s male users. The data also revealed that most male users prefer to shop after work, especially from 11 pm to 1 am, or during lunchtime.

Singaporean men tend to shop for consumer electronics such as phone cables and wireless earphones as well as beauty & personal care products such as hair pomades and pimple patches. When not shopping, close to 60 percent of survey respondents revealed that they regularly use Shopee’s entertainment features, including in-app games.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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