Fendi opens first flagship boutique in South Korea

Fendi has opened the doors to its first flagship boutique in Seoul, South Korea. Dubbed “Palazzo Fendi Seoul,” the 715 square meter (approximately 7,696 square feet) store is located in the Cheongdam-dong neighborhood of the city and houses the brand’s women’s and men’s ready-to-wear and fur collections, shoes, accessories, leather goods, and home accessories across four levels.

The impressive façade combines geometric diagonals in stainless steel finishing and central glass windows that converge towards the corner of the building, through a modern and urban reinterpretation of classic Roman patterns.

The façade is emphasized by LED arches, Fendi signature element recalling those of Palazzo della Civiltà Italiana – Fendi’s Rome headquarters.