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Ducati has reported a five percent increase in sales worldwide in the first quarter of 2019. In all, Ducati delivered 12,541 motorcycles in the period from January to March 2019, compared to 11,949 motorcycles moved in the first quarter of 2018. And that’s not all; most segments from the Italian manufacturer showed growth in the first quarter, but the Hypermotard and Multistrada range showed the most growth, with sales increasing 18.6 percent. With 4,113 units sold in the first quarter, the Hypermotard and Multistrada are the company’s bestselling models.
The Ducati Scrambler range continues to be a major revenue generator for the firm and already accounts for more than a quarter of Ducati’s overall sales. And in Q1 of 2019, sales of the Scrambler range shot up just short of 15 percent. Sales in the naked line-up, which includes the Monster and Diavel family, dipped slightly from 2018, by 1.13 percent. The Ducati Diavel 1260 has been introduced in 2019, but that hasn’t seemed to have enthused sales in the segment so far.
Ducati’s superbike sales have dipped slightly, despite the introduction of the Panigale V4 line-up, and recorded a slip of 13.5 percent compared to the first quarter of 2018. In all, Ducati sold almost 600 more units in the first quarter of this year. With a naked V4 in the making, it remains to be seen how the upcoming new model will be received by the market. Based on the sales trend in the first quarter, it appears the neo-retro models in the Scrambler line-up will continue to be an important segment for Ducati, and could well display more volumes as the year progresses.
